In October 2018, he deleted his accounts citing his 'unhealthy' posts, and again in March 2022 after publicly insulting his ex-wife Kim Kardashian. Ye, the artist formally known as Kanye West, has deleted posts across his accounts on numerous occasions.

Then under the leadership of Daniel Lee, who has just been named as the new creative director at Burberry, the surprise move of deleting all of the brand's social media posts as his designs were sparking widespread adoration, generated even more interest. The following month, Italian house Bottega Veneta wiped clean all of its posts on social media accounts, sending the already buzzing atmosphere around the company into hyper-drive. In May 2021, to formally mark the retirement of Jean Paul Gaultier from his eponymous brand, its social media pages were deleted, and instead replaced with two words: 'The End'. Balenciaga supports Ukraine at Paris Fashion Weekīalenciaga is among a handful of high-profile brands that understand the impact of Instagram and how deleting images and posts or the entire account draws huge attention.

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